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Privacy Policy

State’s Privacy Policy (CA, CT, CO, UT, VA)


At Rubber-Cal, we value our customers and are committed to protecting your privacy, as well as safeguarding the information we receive and maintain about you. We do not sell, share, or rent this information about you to others. We only share it as expressly allowed by law. Consequently, you do not need to notify us not to share information about you because we have chosen to limit this for you. This Privacy Policy will help you understand what information we collect, how we use it, and the ways we maintain your privacy and the security of personal information about you.
This privacy policy describes the processing of information provided or collected on the sites and applications where this privacy policy is posted, whether on our digital properties or on third-party stores, sites, or platforms. It also describes the processing of customer information provided to us or collected by us offline in our physical properties, such as trade events, or through our customer call centers. We follow this privacy policy in accordance with applicable law in the places where we operate. In some cases, we may provide additional data privacy notices specific to certain products, practices, or regions. Those terms are to be read in conjunction with this policy.

The Rubber-Cal family is made up of several brands, stores, or “affiliates”. As of the date of this Privacy Policy, these companies include, but are not limited to:

Rubber-Cal, Inc.

When we use the term us, we, or our, it refers to each affiliate in the Rubber-Cal family.

Types of Information Collected and How it is Collected

Depending upon the type of transaction or relationship you have with us, we may collect the following types of information about you:

  • Registration information you provide when you create an account, enter a promotion, or link your profile on a third-party site or platform with your registration account, such as your first name and surname, country of residence, email address, username, and password;
  • Demographic or identifying information (name, address, phone number and e-mail address)
  • Transaction information you provide when you request information, contact Customer Services, or purchase, return, request, or exchange a product or service from us, such as your postal address, telephone number, and payment information;
  • Non-transactional information (responses from surveys, including the Rubber-Cal Survey).
  • Information you provide in public forums on our sites and applications, such as your public posts;
  • Information sent either one-to-one or within a limited group using our message, chat, post, or similar functionality, where we are permitted by applicable law to collect this information;
  • Information we obtain from a third party, such as a site or platform provider, about use of our applications on third-party platforms or devices
  • Call recordings when you call our call centers or other customer services phone numbers.

This information is gathered from the following sources:

  • You, in sales orders, emails, credit applications and other transaction forms
  • Current and previous transactions or experiences with us or our affiliates (purchases, request for quotation)
  • Current and previous transactions or experiences with other third parties
  • Our websites (from transactions, surveys, site navigation, cookies*, image tags**, or other technology used to remember information you enter on our websites or your navigation through our websites)***
  • Other third parties for marketing programs (demographic firms, direct marketing database firms, and inventory listing websites)
  • The following only applies to Website users: If any information we have about you is incorrect, we will gladly correct it. Simply Email us ( noting the incorrect information and the correction. We reserve the right to verify the correctness of this information. Please note that in the event we amend the Privacy Policy, posting the amended version will serve as notice to you of that change and the policy will note its effective date. The effective date for this Privacy Policy is January 1st 2024.


* A “cookie” is a small text file that a website can place on your computer’s hard drive in order to collect information about your activities on the website. Most browsers automatically accept cookies, but you have the option to change your browser to decline them. We use cookies on certain pages of our websites, but these cookies are not used to identify anonymous site visitors. Our cookies enable you to proceed smoothly through our sites and enable us to know whether you’ve visited our sites before to eliminate some steps that are directed to new visitors.

** Image tags work in conjunction with cookies. An image tag, also referred to as a clear GIF or web beacon, is a small image file that may be located on select pages on our websites.

*** At this time, FloorMatCompany (A Rubber-Cal Store) has contracted with Omniture and TruEffect to collect information about how website users navigate our websites. This information will not be disclosed and will be used only to generate anonymous visitor profiles, which do not contain personally identifiable information. The anonymous profiles are used to provide website users content specifically tailored to them. To opt out of Omniture’s collection of information about how you navigate our websites, please go to To opt out of TruEffect’s collection of information about how you navigate our websites, please go to

How Collected Information is Used

We use the information we collect for the following purposes:

  • to provide our products and services and contract with you, including payment processing and customer support;
  • to manage our relationship with you, including feedback management, remarketing, and for customer surveys;
  • Send you offers and promotions for our products and services or third-party products and services;
  • Provide you with targeted advertising based on your activity on our sites and applications and on third-party sites and applications;
  • to personalize and improve our products and services and your overall customer experience, in particular by improving our existing technologies and developing new products and services and employing profiling technology (unless we notify you separately thereof, this will not include automated individual decisions that have legal effects for you or similarly significantly affect you);
  • to provide you with general and personalized electronic and non-electronic direct marketing information and support our targeted advertising initiatives concerning our products and services as well as our business partners’ products and services (including promotions, contests, prize draws, competitions, and sweepstakes);
  • business analytics, including consumer and operations research, to assess the effectiveness of our sales, online service, marketing, and advertising, and to analyze market trends and (future) customer demand;
  • to comply with legal obligations, our policies, or our Standards of Business Conduct; and to establish, exercise or defend a legal claim.

How Collected Information is Shared

Rubber-Cal does not sell or share information about you to any other companies except in limited circumstances, including:

Necessary Third Parties

Rubber-Cal may share some or all of the information described above with third parties, including our online vendors, when needed to provide products and services you have requested or already have with us. Examples of this include sharing information about you with the payment gateways like Paypal to obtain charges for your purchase.

Third Party Service Providers

Rubber-Cal may share some or all of the information described above with third parties, including our affiliates, who perform services for us or act on our behalf. Examples include companies that send you information on our behalf about products and services, companies that process payments for us, and companies that perform analysis for us.

Unaffiliated Third Parties

Rubber-Cal does not sell, share, or rent the information described above with third parties outside of the Rubber-Cal family unless it is allowed or required by law. For example, we may disclose information about you in connection with a fraud investigation, to comply with a subpoena or other legal process, or in connection with a merger or sale of all or part of our business. In the event of an extraordinary event—such as a bankruptcy—Rubber-Cal may have to share information about you outside of an exception allowed under the law. In such an event, Rubber-Cal will notify you and give you an opportunity to opt out.

Children’s Privacy

We understand how important it is to protect your privacy when you use our online services. We are especially committed to protecting the privacy of children who visit or use our online services.

Our sites are intended for a general audience and are not directed at children under thirteen (13) years of age. Children under the age of 13 should always ask their parents or guardians for permission before providing any contact information to anyone online. We urge parents and guardians to participate in their children’s online activities and use parental controls or other web filtering technology to supervise children’s access to the internet.

Children’s Privacy Notice

We do not knowingly collect personal information through our online services from children under the age of 13.

In the future, should we decide to collect personal information from children under 13 through our online services, we will do so in compliance with applicable law, including any notices to and obtaining any consents from parents or guardians that are required by law.

We urge parents to regularly monitor and supervise their children’s online activities. If you have any questions about our children’s privacy practices, please contact us at:

Privacy at Rubber-Cal – ATTN Management

18424 Mount Langely Street

Fountain Valley, CA 92708, USA

Choices and Rights


Marketing Communications

If you are subscribed to our marketing communications, you can later opt out by following the opt-out instructions in the marketing communications we send you. You can also generally find your communication preferences with instructions on how to opt out in the profile section of the online services that you use. You may also have the ability to change your communication preferences using your device settings. You can also opt out by contacting us at our Data Protection Office using the contact information provided below.

If you do opt out of receiving marketing communications from us, we may still send communications to you about your transactions, any accounts you have with us, and any contests, competitions, prize draws or sweepstakes you have entered. Opting out of one form of communication does not mean you have opted out of other forms as well. For example, if you opt out of receiving marketing emails, you may still receive marketing via snail mail if you have opted in to receiving them.

We do not share personal information with third parties for their own direct marketing purposes, unless you give us permission to do so. When we give you notice, and you consent, we will share your personal information as you direct us to.
We provide you the ability to exercise certain controls and choices regarding our collection, use and sharing of your information. In accordance with applicable law, your controls and choices may include:

  • Correcting, updating, and deleting your registration account;
  • Choosing or changing your choices for subscriptions, newsletters, and alerts;
  • Choosing whether to receive from us offers and promotions for our products and services, or products and services that we think may be of interest to you;
  • Choosing whether we share your personal information with other companies so they can send you offers and promotions about their products and services;
  • Controlling targeted advertising from many ad networks and partners; data exchanges; and marketing analytics and digital advertising and marketing service providers

Your Personal Information Rights

Under applicable law, you may have the rights (under the conditions and to the extent set out in applicable law):

  • to check whether and what kind of personal information we hold about you and to access or to request copies of such data;
  • to request correction, supplementation, anonymization, blocking or deletion of information about you that is inaccurate, incomplete, outdated, unnecessary, excessive or processed in non-compliance with applicable requirements;
  • to request the restriction of the collection, processing or use of information about you;
  • in certain circumstances, to object for legitimate reasons to the processing of your information or to revoke consent previously granted for the processing while the latter does not affect the lawfulness of processing before the revocation;
  • to request data portability; and
  • to lodge a complaint with the competent authority.

Cookies/Other Technology

We and our vendors may use cookies, web beacons and other similar technologies on our online services and in other areas related to our business, such as online advertising, to collect information and provide you with the services or products that you have requested.
Cookies and other technologies
A “cookie” is a small text file that is placed onto an Internet user’s web browser or device and is used to remember and/or obtain information about the user.
A “web beacon” is a small object or image that is embedded into a web page, application, or email and is used to track activity. They are also sometimes referred to as pixels and tags.

Please note the following:

  • You might be assigned a cookie when using our online services.
  • We offer certain features that are available only through the use of cookies and other similar technologies.
  • We may use both session (for the duration of your visit) and persistent (for the duration of a fixed period of time) cookies and other tracking technologies.
  • Our online services and other areas related to our business may have web beacons.

Both we and selected third parties (such as our advertising networks) may use these technologies to collect information about your online activities, over time and across third-party websites and devices, and when using our online services to further personalize your experience with us.
Use the options in your web browser if you do not wish to receive a cookie or if you wish to set your browser to notify you when you receive a cookie. Select the “Help” section of your browser to learn how to change your cookie preferences. If you disable all cookies, you may not be able to take advantage of all the features available on a website.

You may opt out at any time from receiving targeted communications from us by logging into your registration account and selecting not to receive marketing communications. To opt out of targeted advertising based on your online behavior across this and other websites please follow the instructions provided above (for targeted advertising).
We will not share your contact information with our third-party advertisers unless you give us permission.


There are a number of ways for you to manage cookies and other tracking technologies. Through your browser settings, you can accept or decline cookies or set your browser to prompt you before accepting a cookie from the websites you visit. You should be aware that you may not be able to use all our interactive features if you set your browser to disable cookies entirely.

If you use different computers in different locations you will need to ensure that each browser is adjusted to suit your preferences.
You can delete any cookies that have been installed in the cookie folder of your browser. The various browsers provide different procedures to manage your settings. Click on any of the browser links below for instructions.

Microsoft Windows Explorer

Google Chrome

Mozilla Firefox

Apple Safari

If you are not using any of the above-listed browsers, then you should select “cookies” in the “Help” function for information on where to find your cookie folder.

It may not be possible for you to selectively opt out of all third-party advertising cookies placed on our website, though you can opt out of receiving cookies from us by clicking this icon Cookies Icon. You should also be aware that disabling cookies does not disable other types of analytics products which we may use to collect generic information about how you and other visitors use our website.

Links to Third Parties

Please keep in mind that when you provide information to us on a third-party site or platform (for example, via our applications), the information you provide may be separately collected by the third-party site or platform. The information we collect is covered by this privacy policy, and the information the third-party site or platform collects is subject to the third-party site or platform’s privacy practices. Privacy choices you have made on the third-party site or platform will not apply to our use of the information we have collected directly through our applications. Please also keep in mind that our sites and applications may contain links to other sites not owned or controlled by us and we are not responsible for the privacy practices of those sites. We encourage you to be aware when you leave our sites or applications and to read the privacy policies of other sites that may collect your personal information.


The Security and Confidentiality of Information About You
Employees are only authorized to access personal information about you when it is necessary to perform their job duties. Our employees are trained to maintain the privacy and security of personal information about you in compliance with applicable regulations. We also maintain physical, electronic and procedural safeguards to protect personal information about you.
The security, integrity, and confidentiality of your information are extremely important to us. We have implemented technical, administrative, and physical security measures that are designed to protect guest information from unauthorized access, disclosure, use, and modification. We regularly review our security procedures to consider appropriate new technology and methods. Please be aware that, despite our best efforts, no security measures are perfect or impenetrable. We will retain your personal information for the length of time needed to fulfill the purposes outlined in this privacy policy unless a longer retention period is required or permitted by law.

For the purposes of the EU General Data Protection Regulation (GDPR), the controller of your personal information is Rubber-Cal Inc., 18424 Mount Langley, Fountain Valley, California 92708, United States.

Changes to Privacy Policy

As we continue to improve the services, products, and features we provide, our privacy policy is subject to change. Our privacy policy is subject to change without direct notice to you. We may change our privacy policy at any time by posting a new version of it on our websites. Therefore, you should review our privacy policy each time you visit any of our websites. The dates provided below will inform you as to when the most recent material updates to our privacy policy occurred and the date on which our updated privacy policy became effective.


If you have any questions or concerns regarding this Privacy Policy or our privacy practices, please contact us using one of the methods provided below:

Tel: 1-844-Rubber-4 (844-782-2374)

Tel: 1-714-772-3000

Fax: 1-714-772-3088


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